11月29日



Announcing (RED)WIRE: Great Music Saves Lives
We are very excited to introduce a brand new offering from (RED), a digital music magazine called (RED)WIRE. When you sign up you'll receive exclusive music from the world's greatest artists every week, and people living with HIV in Africa will get the medicine they need to stay alive.
Sign up now and get two free issues on us. And on World AIDS Day, join us for an unprecedented online launch event and see performances you won't find anywhere else by some of the greatest talents on the planet.

Starbucks: Do Something Good Every Day
Our newest partner, STARBUCKS, introduces their (STARBUCKS) RED EXCLUSIVE beverages this Thanksgiving Day. For every purchase of an Espresso Truffle, Peppermint Mocha Twist and Gingersnap Latte at participating stores in the US and Canada between November 27th 2008 and January 2nd 2009, Starbucks will contribute 5¢ directly to the Global Fund.
To mark this World AIDS Day, on Monday only, Starbucks will contribute 5¢ for every single handcrafted beverage purchased at participating stores.
In honor of our partnership, the iconic Empire State Building will turn (RED) too. If you're in New York City, it's a great way to remember to do something good this World AIDS Day.
As Bono said, "It's pretty mind-blowing to think that millions of people can buy (RED) going about their daily lives and in doing so raise millions of dollars to fight AIDS in Africa. That's not a bad hit from your caffeine."
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